HARMAN/JBL WINDOW DISPLAY
OVERVIEW:
In recent years, Harman’s Madison Avenue store location has had a decline in foot traffic with the increasing surge of online shopping. To combat this, we were tasked with creating a consumer engaging, product driven thematic showcasing the variety of products that the Harman Kardon & JBL portfolio’s have to offer in a new and exciting way. Each of the 8 windows is strategically designed to showcase the individual attributes of each product highlighted within the displays.
Agency: Tracylocke
Role: Art Direction, Design, Copywriting
Client: Harmon/JBL
Creative Direction: Chris Nazzaro & Katrina Kenesky
Photography: Eric Gilbert
Strategy: Erin Lanzotti
Creative Direction: Chris Nazzaro & Katrina Kenesky
Designed at Tracylocke with our JBL Team
Photography: Eric Gilbert
Strategy: Erin Lanzotti
